What proportion of adults prefers reading a book? Are eBooks continuing to grow or the traditional hard copies has an edge? Well, it would not be a conjecture to say that a real reader prefers reading a Book and not eBook for various reasons. But one cannot deny the fact that eBooks are consistently evolving and since the launch of Kindle by Amazon, eBook sales have exploded drastically.
Talking about some stats and figure, if you look at the shift in sales of eBooks vs the traditional print books. According to The Wall Street Journal, sales of hard copy books rose by 4.5% in the United States as of 2016 while sales of eBooks jumped by 17%. Experts are predicting it to be a new trend in the book industry and not a one-time phenomenon.
EBooks Writers and the Growing Trend of eBooks
Hiring an eBook ghostwriter for books has grown drastically over the last 8-10 years. New organizations have exhibited various procedures and thoughts for how eBooks will be conveyed and how they can use their most exceptional eBook writers to do this job. The industry for eBook is enormous and there is certainly a huge gap and also a great potential for innovation and further improvisation, unlike the traditional industry for Books.
Different Priorities or Cover Design Really That Crucial?
Meanwhile, the trend for traditional books is also not slowing down, Paper book industry has seen some major changes over these few years.
After Authors realized the importance of having an attractive and appealing book cover design can boost up the sale and make a difference they started implementing it. Author Martin Lake was the guy to implement this strategy and witness this human psyche himself. He was going through a tough time and the sales of his books were down and very minimum. As a self-published author, he was selling just 15 books per month which is nothing. Sound familiar? Well, Martin didn’t just accept those sales and went on to do a major change in his book. No, he did not change the content, he changed his book cover design for the first book in his three-part series…and his sales of all three books tripled! After 2 months, he changed the covers of the second and third books to match the first in quality, and guess what? His sales doubled again. He didn’t change his writing or even his marketing plan…he simply changed his book cover design.
Traditional Books vs Ebooks
To dig more into the “eBook vs Book” debate we contacted a local bookshop owner Mary James who runs Aldeburgh Books in Suffolk, New York with her husband, John. She had a different approach to this as she belongs to this industry so who else could have given us better feedback? She says: “business is booming. We’ve now had long enough with both forms of literature to recognize that “the greyness and the blandness of Kindle” can’t match up with a book you can touch and hold: “People can’t relate or remember for a long time what they’ve read on Kindle. Because it looks the same. They say, ‘I’m reading this book but I can’t remember what it’s called or who it’s by.’ With a printed book you don’t get distracted by phone alerts and messages, the physicality and color and texture lodge in your mind.”
In the coming time, it would be amazing to see how the consumers consume both these formats and who emerge as a winner.
Well, overall its very rare that you get to see someone who is an avid reader of an eBook and has a huge collection and prefers reading eBook in his/her leisure time but you definitely do across people who are enthusiastic readers and have an old collection of books in their room. This clearly sums up which format has an edge in the present time. But what future has for this industry is yet to come, the modern day changes and technological evolution is breaking the stereotypes. With Augmented Reality and Virtual Reality, things are changing rapidly and we can’t predict how future is going to be for the readers.