If you’re familiar with what ghost writing is, well, ghost blogging is almost the same thing. With ghostwriting service, you get anonymous authors to write a book for you, for which they get no credit. Ghost blogging is exactly the same, except as the name says it, instead of writing books, writers work on blogs.
Now, why would anyone go for ghost blogging? The reasons are quite similar to ghostwriting once again. With ghost blogging, if you get blogs written by good and reliable resources, you can be sure that your blogs will gain the most attention, and have a greater chance at ranking better and attracting more readers.
Of course, professional writers that have worked for years on their writing skills are going to write blogs better than someone who has no idea what a blog is even supposed to be about.
Hiring a Ghost Blogger
The next step is to hire a ghost blogger. You can either opt for freelance ghost blogging or hire a professional ghostwriter from writing agency. There are pros and cons for each one.
Hiring a freelance ghost writer can cost less but the quality may also be up for compromise. Finding freelance ghost bloggers are much harder than finding an agency and with an agency, you don’t have to do much explaining either. Basically, when you contact an agency, they already have an idea of what it is that you want to get written.
A good ghost blogger, whether a freelancer or from an agency, can get you the high traffic you’ve been looking for on your site. If you don’t have enough time to write the blogs yourself, or don’t know enough about a certain topic, a ghost blogger can make your world so much easier.
Just like with ghostwriting, if you’re not happy with what your ghost blogger has produced, you can ask for revisions and get the blog tapered to your liking. The cost, of course, differs depending on who you hire, how much experience they have and the quality you’re going to get.
If you’re looking to target a certain market or want a well written blog, ghost blogging is the way to go for you.
What’s all the hype with blogging? If you look around the Internet world, you’ll notice that consumers have started to look towards blogs and vlogs for reviews and feedback about products. Consumers are more actively involved in the marketing and selling process than they ever have been before. No matter how good your product is, if it’s not popular on the Internet, it may be hard to get a whole lot of customers. The more referrals you have by satisfied clients, the more credibility you’re going to gain and you’re business will grow as well.
Not just that, blogs are also an easy way to converse with your consumers and get a look into how they feel about a certain product or service. With the help of blogs, and the interaction they provide, you can have a better idea of what and who to target, any improvements that you need to make, and where you should take your business next.
Is Ghost Blogging Worth it?
Blogs are exciting but maintaining a blog regularly can be hard. It is time consuming and requires a lot of hard work to keep it interesting and exciting for everyone; something that amateur bloggers may have a harder time with. Although blogging is interesting, businesses may much rather focus on the core of the business, which is why ghost blogging just keeps getting popular. Businesses can easily hire dedicated and reliable professionals to create and maintain their blogs. This gives businesses just that one less thing to worry about.
Hiring a ghost blogger isn’t always easy. You can contact freelancers, look for bloggers interested in writing for you on the Internet, or contact a professional writing agency. Like I said before, ghost bloggers can stir conversations with your clients that’ll not only make them feel cared for, but help widen your audience. Professional ghost bloggers know what and who to target, and how to cater to your needs in the best way possible while also getting the best results.
If you’re looking to find a way to boost your brand digitally, ghost blogging just might be for you. Create a blog. Hire yourself a ghost blogger. Sit back and sip tea. Or wine if that’s what you prefer and watch how much of a difference a professional writer can make!